Even as other tech giants have cut back on staff, Apple hasn’t unleashed massive layoffs.
According to Bloomberg, Apple has taken a few key steps to avoid widespread terminations, from delaying bonuses to leaving positions empty when people leave. “Managers have become as strict as ever about office attendance—employees are typically expected to come in on Tuesdays, Wednesdays and Thursdays—and some workers believe this is a harbinger to the company firing employees who don’t meet the requirement,” the article added.
Apple’s revenues remain robust, with the company earning $30 billion last quarter. Unlike rivals such as Meta and Google, it also declined to go on a massive hiring spree during the pandemic, meaning no need to cut back and retrench now that widespread fears of a recession have driven declines in consumer and business spending.
If the widespread rumors are correct, Apple is also prepping for a huge new product launch, which is probably the worst time for a company to unleash a wave of disruptive layoffs. That product, a “mixed reality” headset that could make its debut this summer ahead of a late 2023 release, could determine Apple’s strategy for the next decade. (Since last year, Apple has been hiring engineers “who can help with “ideating, building, and shipping groundbreaking experiences that build on top of the incredible capabilities of AR and VR.”)
The push into “mixed reality,” combined with Apple’s constant need to iterate on its existing, bestselling platforms, should keep the company hiring for quite some time to come—although as long as CEO Tim Cook is in charge, that hiring will likely continue at a moderate pace. Even if you have zero interest in working at Apple, pay attention to what’s happening with the company’s keystone iOS ecosystem; Apple’s decisions in that area have a way of impacting organizations’ tech stacks in lots of interesting ways.